X stands out as a primary news source, with 65% of its users citing news as a reason for using the platform. Friends and family are common news sources on Facebook and Instagram, while TikTok users frequently get news and breaking news from influencers. Users across all platforms report seeing inaccurate news, with X and Facebook users most likely to report this. Many users, especially on TikTok and X, find unique news on these platforms that they wouldn't encounter elsewhere.
73% of Gen Z consumers purchase based on creator recommendations, significantly higher than other demographics. LTK shoppers demonstrate a 38% net positive increase in buying power for the holiday season. Their top priorities are availability, brand, and quality, unlike the general population which focuses on price. Instagram, Facebook, and YouTube are the main platforms influencing these shoppers. Early holiday shopping is growing, with 70% starting by September. Brands should implement an "always-on" strategy. Key gifting categories for Gen Z include beauty, entertainment, and fashion.